SEO – Search Engine Optimization includes a variety of services that help draw people to your website. “If you build it they will come.” —Doesn’t apply to websites. You may have a super informative website with all the key information about your services, but it doesn’t mean much unless Google and other search engines know and trust your site.
Think of the kinds of words you enter when searching for a business online. If you don’t know the name of a business you prefer, you may enter “AC repair” or “Chinese food.” SEO works to make sure that local people see your name when they’re searching for services you provide. The top results that show up when you search for a general term like “shoes” are paid spots, while everything else is an organic search. 90% of consumers will skip ads and look for organic listings making SEO quite an effective place to invest your marketing budget.
Optimizing the Website
When Google is looking for websites that relate to a specific set of keywords, it helps if your website has a lot of information about those subjects. In the early years, you could just string a list of all the words people might search, paired with the names of nearby cities. Now, it’s much better for Search Engine Optimization (SEO) to have natural sounding paragraphs of related information. Websites can be designed with optimization in mind, or if you’re happy with your current site, we can optimize what’s already there by editing existing content. Optimization and marketing can help your website become a beneficial tool for your business.
WHAT OUR CLIENT’S SAY
Rande Kessler - Louisiana Small Business Development Center
Karen Wissing - Heliopolis
Earl Harden, Jr.
Earl Harden, Jr. - Deaf Action Center